Several studies suggest a steady increase in the worldwide sales of smart TVs. Likewise, a gradual increase also being noted in the number of households switching from conventional TVs to smart TVs. At present, Samsung dominates the worldwide smart TV market. Both Google and Apple design smart TVs- Google TV and Apple TV as an optimized version of their mobile platforms for big screen. They allow users to experience enjoy app store experience by installing a variety of apps and games on their smart TVs. The growing popularity of smart TVs creates new opportunities for enterprises for  Smart TV app development for the devices with larger screen and built-in internet connectivity. Most users nowadays access content on smart TVs through built-in apps provided by the device manufacturers. But several studies show that many users explore ways to access their favourite mobile apps on big screens.

Many device manufacturers allow users to access mobile apps on their smart TVs. But these apps, despite being accessible on smart TVs, are not designed for big screens. Often users find it difficult to find relevant apps and navigate around the app on smart TV screens. Hence, most users look for smart TV apps that deliver personalized and seamless user experience on the big screen. The enterprise need to develop apps specifically for smart TVs to leverage the growing demand for native and high quality apps.

5 Reasons Why Enterprises Must Consider Smart TV App Development

1) Smart TVs dominate worldwide television market

The smart TVs have completely changed the way access and engage with content. The built-in internet connectivity provided by smart TVs enables users to access a wide variety of digital content from various online sources. Likewise, the smart TVs also allow users to access their favourite mobile apps on big screen. A steady increase is being noted in the number of user switching from conventional TV sets to smart TVs. Also, major manufacturers roll out new smart TV models regularly to leverage the growing demand and increasing penetration rate. An enterprise can develop apps by targeting smart TVs to leverage the changing television market.

2) Users access mobile apps on their smart TVs

Google allows Android TV users to access apps for movies, television, music, and radio from Play Store. Likewise, the TV app launched by Apple enables Apple TV users to discover and access television and movies from multiple apps. These options enable users to discover and access a variety of apps on their smart TVs. A large percentage of users even access their favorite mobile apps on big screens. An enterprise can always keep the users engaged by launching new smart TV apps. He can even promote the apps as a much better alternative to mobile apps.

3) Mobile apps are not developed for big screen

Most users nowadays access their favourite mobile apps on smart TVs. But the mobile apps are developed by keeping in mind specific mobile devices and platform. Hence, the user experience of the same app differs across mobile devices and smart TVs. The developers can easily enhance the app’s user experience on the big screen by focusing on screen size, screen resolution, layout, interactivity, and navigation. An enterprise can always compete with mobile apps by developing smart TV apps based on important features of smart TVs.

4) Users expect smart TV apps to deliver seamless experience on big screen

Leading manufacturers like Apple, Google and Samsung allows users access a variety of smart TV apps. But a large percentage of users still access their favourite mobile apps on smart TV. A business can easily attract and engage for users by optimizing its mobile apps for smart TVs. Likewise, it can generate revenue by launching innovative apps that deliver personalized user experience by accessing the key features of a smart TV. The personalized user experience will persuade many users to switch from mobile apps to native smart TV apps. An enterprise can easily make its smart TV app profitable by making it deliver seamless and personalized user experience.

5) Option to target multiple Smart TVs

At present, smart TV app development is still in the nascent stage. Each smart TV is powered by a specific operating system. Also, the smart TV platforms are not compatible with each other. The platform diversity creates opportunity for enterprises to launch different versions of the same app for multiple smart TV platforms. An enterprise can even deploy separate developers to create the app in precise programming languages for individual smart TV platforms. An enterprise can further generate more revenue by making the same app available on more smart TV platforms.

On the whole, the growing popularity of smart TVs creates new opportunity for enterprises to develop native apps for big screen. But the smart TV app development is still in the nascent stage. The enterprise has to address a number of challenges to make its smart TV apps successful. But the enterprise must consider developing native apps for smart TV to leverage high penetration rate and massive popularity.