As highlighted by several studies, customers nowadays spend most of their digital media time on mobile apps. The massive popularity of mobile apps encourages many enterprises and retailers to drive sales by facilitating mobile shopping. But the enterprise must focus on various aspects of the mobile commerce app to increase customer experience and boost sales. As the final step in a mobile commerce transaction, payment gateway integration is a crucial part of mobile commerce app development.

As a retailer, you can easily persuade customers to complete the mobile commerce transaction by choosing the right payment gateway. The right payment gateway will further you to reducing shopping cart abandonment rate significantly. However, you need to ensure that payment gateway is integrated in the mobile app perfectly to avoid the issues that may dissuade customers to complete the mobile commerce transaction. Hence, it becomes essential for mobile app developers and business owners to consider important mobile app payment gateway integration tips while integrating payment gateway into the mobile app.

7 Mobile App Payment Gateway Integration Tips

1) Decide the Appropriate Merchant Account

You have option to choose from several payment gateways for a single mobile app. But you must understand the basics to choose the right payment gateway. When a customer selects products, the products are stored in a shopping cart which is linked to a payment gateway. Once the customer makes payment, the request is sent to a card processor. Once the payment request is approved, the information is transferred from the payment gateway to the merchant account. The money is finally sent to your bank account after being stored in the merchant account for several days. Based on your choice of payment processor, you have option to choose either a dedicated merchant account or an aggregate merchant account.

2) Keep in Mind Your Merchandize

You can sell both digital and non-digital products through the mobile app. The payment gateway integration will vary according to the type of merchandize sold through the app. If you are planning to use the app for selling ebooks, digital images, and other digital content, there is no need to integrate a third-party payment gateway into the app. You can easily process and receive payment by using the APIs provided by Apple and Google. But you have to process the payment through either Apple App Store or Google Play Store. Each store will require you to pay a fixed percentage of all in-app purchases as fees. On the other hand, you must integrate a third-party payment gateway in the mobile app if you are planning to sell non-digital or physical merchandize like books, apparels, jewelleries and gadgets.

3) Compare Various Payment Gateways

You have option to choose from several third-party payment gateways. While comparing various payment gateways, you must ignore its popularity and market share. It is always important to evaluate the mobile payment gateways based on key parameters like experience of the payment gateway provider, efficiency of the payment gateway software, the quality and speed of technical support, size of customer base, and cost of services. You can even consider browsing through similar mobile apps to decide if a specific payment gateway meets all needs of your mobile app. The initial research and evaluation will help you to integrate the best payment gateways in the mobile app.

4) Provide Customers with Multiple Payment Options

The mobile app can easily enhance customer experience by allowing customers to pay in a quick, convenient, and secure way. But you must remember that the choice of payment options varies from one customer to another. For instance, some customers still prefer using their debit or credit cards, whereas others opt for net banking or mobile payments. Hence, you need to ensure that the app allows customers to make payment using their preferred payment option. You can always consider performing a detailed analysis to decide the payment options preferred by the targeted customers. It is also important to opt for a payment gateway that allows customers to choose from a wide range of payment options.

5) Ensure that the Payment Gateway is 100% Secure

Several studies suggest that customers abandon mobile commerce apps that do not keep their information safe and secure. Likewise, the security and quality of the payment gateways will help you to boost customer conference and drive sales. It is always important to evaluate the security features of individual payment gateways based on various criteria. At the same time, you also need to opt for a payment gateway with PCI-DSS compliance certification. The PCI Data Security Standard will convince customers about the security of their sensitive information and make them trust your mobile app.

6) Check the Time Required for Clearing Payment

It is always important to choose a payment gateway that supports several widely used payment options. But you must remember that payment made by customers will be routed to your business bank account through the merchant account. Hence, the payment will be stored in the merchant account for a number of days. Also, certain payment options will require additional days to choose the clear the payment. The delay in payment clearance may impact the cash flow situation of your business adversely. Hence, you need to opt for a payment gateway that compensates you without any delay.

7) Focus on the Payment Gateway Integration Process

While integrating payment gateway in the mobile app, you need to ensure that payment is processed quickly and the performance of the mobile app remain intact. It is a good idea to integrate the payment gateways directly into the mobile app to make customer pay without additional friction. Also, you can enable customers to make payment quickly in future by storing their preferred payment options and debit/credit card details. The developer can embed the payment gateway seamlessly into app through the SDKs provided by the providers. But the quality and performance of individual SDKs differ. You need to opt for a SDK that accelerated payment gateway integration without affecting the app’s speed and user experience. Here are 7 factors to consider when integrating payment gateway in mobile apps.

On the whole, you have option to choose from several payment gateways for your mobile app. Likewise, you can also integrate the payment gateway in the mobile app in a number of ways. The app developers also need to keep a tab on the mobile wallets. Hence, your payment gateway integration must focus on selecting the right payment gateways and integrating it in the mobile app in the most appropriate way.