Mobile App Engagement Tips

Mobile App Engagement Tips

Most users nowadays spend most of their digital media time on mobile apps. But the choice of apps differs from one user to another. Several studies suggest that users spend a very large percentage of digital media time on just five apps. Moreover, many users are abandoning a mobile app after one use. While developing a new mobile app, the enterprises have to focus extensively on improving user engagement and preventing user abandonment. Enterprises can easily retain existing users and attract new users by improving mobile app engagement. At the same time, mobile app engagement helps developers to generate more revenue by persuading users to return to their mobile apps regularly. The developers can easily engage users and persuade them to spend more time on the mobile apps by implementing simple mobile app engagement best practices.

10 Best Practices to Improve Mobile App Engagement

1) Send Messages through Multiple Channels

The mobile app developers must send messages to users to make their feel important and come back to the app. However, they must send the messages to users through multiple channels – emails, push notifications, and in-app messages. The in-app messages will help the developers to gain attention of users, whereas push notifications will keep the users engaged while using the app. On the other hand, emails enable developers to gain attention of users when he is not using the mobile apps.

2) Develop Apps with Deep Linking

To improve mobile app engagement, the developers must explore ways to deliver messages to users when they are not using the mobile app. Deep linking technique enable developers to include links to content in the app. These links can even be shared without any restriction. The developers can take advantage of deep linking to deliver messages to users without making them open or access the mobile app. They can even use the option to retain users by offering coupons or giveaways. However, they need to ensure that the download link is visible to the users clearly.

3) Facilitate Social Sharing

Most users nowadays explore ways to share their activities and experiences on popular social networking platforms. The developers can easily improve the app’s user experience and engagement by allowing users to share their experience inside the app. They need to ensure that the users can share their experience seamlessly on popular social networks. If the app marketing budget permits, the developers can even consider offering incentives or rewards to users to share their in-app experience of multiple social media platforms.

4) Consider Launching Mobile Advertisement Campaigns

While promoting and marketing a mobile app, enterprises must explore ways to improve mobile app experience. They can design and run appealing mobile ads to persuade users to come back to the mobile app. They even have option to engage users through both display and search ads. The display ads will seduce users to spend time on the mobile app by offering rewards or discounts. On the other hand, the search ads will engage users by delivering relevant information when they are initiating Google search. Google even allows enterprises to improve mobile app engagement by running apps by retargeting the existing users.

5) Offer Incentive to Persuade Users to Return

Each mobile app user loves rewards, discounts, and incentives. The enterprises can improve mobile app engagement by incentivising the existing users. The incentives will persuade users to return to, and spend time on the mobile app. The developers can easily convey rewards to users through push notifications or emails. Likewise, they can retarget the users on social media platforms to improve engagement. However, the option requires enterprises to incur additional expenses and focus on increasing app downloads.

6) Speed up Onboarding Process

Most users abandon downloaded apps if they have to create user accounts or complete registration processes. The developers can easily improve mobile app experience by accelerating onboarding process for new users. They must explore ways to enable new users to access and use the mobile app instantaneously without submitting additional information. They can even consider allowing users to access the app using their email or social login credentials. Likewise, they can ask the user to create a login account after using the app for certain number of times.

7) Focus on the App’s First Time User Experience

Many users abandon a mobile app due to its complexity and impenetrability. The developers must focus on the app’s first time user experience to build a base of active users. They can easily introduce the app to new users by launching a guided tour or walkthrough. The walkthrough will also help developers to convey the functionality and usage to the new users unambiguously. However, it is also important for developers to keep the app’s user interface simple and intuitive, along with allowing users to access help screens instantaneously.

8) Don’t Ignore Google Best Practices

Google helps developers to improve mobile app engagement by suggesting a number of best practices. For instance, Google recommends developers to set up deep links, track user actions after app installation, drive engagement through messages, and launch display/search app engagement campaigns. While developing a new mobile app, developers must keep in mind these best practices to make the app engage and retain users.

9) Monitor and Track Mobile User Engagement

The enterprises must remember that mobile app engagement is an ongoing process. They must measure the app’s user engagement consistently and explore ways to improve user engagement to generate more revenue. The app tracking tools make it easier for enterprises to track the actions of a user after he downloads the mobile app. The information collected to the tools helps developers to identify the bottlenecks affecting mobile app engagement. The developers even have option to measure user engagement precisely by tracking specific events or user actions.

10) Gather User Feedback

An enterprise must know what users like and dislike to improving its app’s user experience and engagement. It must explore ways to interact with users and collect their feedback and suggestions. User feedback collection is very important for app developers. The user feedback will help the developers to improve the app’s user experience and app store rating. Many enterprises assess mobile user engagement by conducting Net Promoter Score (NPS) survey among users. A higher score depict that most users are likely to recommend the mobile apps to others. On the other hand, a low score makes it essential for the developers to explore ways to improve the app’s user engagement.

On the whole, the developers must focus on mobile app engagement to keep the app popular and profitable in the long run. They can improve mobile app engagement in a number of ways. But they also need to update the app regularly to meet the emerging trends and persuade users to come back. The new functionalities and improved performance will contribute immensely towards boosting mobile app engagement.

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