Nowadays, users spend a large percentage of their digital media time on mobile apps. Likewise, mobile eCommerce sales have already exceeded desktop eCommerce sales in a number of countries including UK and Japan. But several studies show that a large percentage of users abandon mobile apps after one use. Also, they spend most of their digital media time on five specific apps.  Each user still has option to choose from a large number of similar apps. While developing a mobile app, you must focus extensively on meeting the needs of users and enhancing user experience to keep the app relevant and profitable. Your mobile app strategy needs to implement the latest mobile app development technologies and trends. At the same time, you need to choose the important mobile app features to meet the needs of users, keep them engaged, and beat competition.

12 Important Mobile App Features Essential to Make Your Mobile App Successful

1) Simple User Interface

While making the mobile app development strategy, you must keep in mind the interrelationship of the user interface and mobile app features. Most users nowadays love mobile apps designed with simple and clean user interfaces. The simple and clean user interface will enhance the app’s usability and make it easier for the users to access its features.

2) Focus on Industry and Platform

While planning a mobile app, you have option to choose from a wide range of features and functionalities. But you must remember that irrelevant features will make users confused lead to user abandonment. You must customize the mobile app development strategy according to a niche/industry. Likewise, the strategy must focus on the targeted mobile platforms. The focus will help you to decide the features relevant and necessary for end users.

3) Optimal Loading Speed

Most users abandon a mobile app if it does not launch quickly. Hence, you must test the mobile app thoroughly to evaluate its performance under varying conditions. The test results will further help you to improve the app’s performance and speed. However, it is also important to evaluate and improve the app’s performance consistently to improve user experience and prevent user abandonment.

4) Offline Mode Access

Nowadays, users access a single app on varying networks – Wi-Fi, 4G, 3G and LTE. Hence, the functionality and performance of the mobile app will differ from one network to another. Your app must perform smoothly on slow networks to keep users engaged. But many users want to access features and information when there is no internet connection. You can easily enhance the app’s user experience by allowing users to access certain features and functionality in offline mode.

5) Search

While designing a mobile app, you must explore ways to make each page or service accessible to users without any hassle or delay. At the same time, you must make it easier for the users to find relevant content, product, or service. Your mobile app must be designed with an intuitive system of search and filters to make it easier for users to find relevant information or service.

6) Personalization Options

 Each user wants to personalize the mobile app according to his personal choice and preference. You can easily enhance the app’s user experience by incorporating various personalization options like fonts, colours, themes and flexible settings. These personalization options will enable users to make changes to the app and persuade them to access the app regularly.

7) Social Media Integration

Most users nowadays share information, content, and activities through social media. They love mobile apps that allow them to share information or activities on popular social networking platforms. You must integrate the mobile app with popular social networks to keep users engaged and interact with users through social networking platforms.

8) Security

Users nowadays store both personal and business data on their mobile devices. They even use mobile app to access and share sensitive information like credit card details. You can always win the trust of users and keep them engaged by including robust security features in the mobile app. Also, you can use the latest encryption mechanism to keep the sensitive user data secure and inaccessible. However, it is also important to perform elaborate security testing to check if the app keeps user data secure and prevents targeted security attacks.

9) Analytics

You can always make the app popular and profitable by personalizing user experience. While developing the mobile app, you can use analytics to track users and know their behaviour and preferences. The information collected through analytics will also help you to identify the changes required to enhance the app’s user experience and engagement.

10) Option to Contact and Share Feedback

The mobile app will help you to connect and communicate with users more effectively. But you need to ensure that the app allows users to review products/services, share feedback, and leave proposals. The app further needs to enable users to submit information without putting extra time and effort. You can easily accelerate communication process by including contact us forms and call to action buttons on each screen.

11) App Monetization Methods

You cannot accomplish more downloads without making it available as a free downloads. It is always a good idea to launch the free and paid version of the mobile app simultaneously. The users can access the basic features of the app without incurring any expenses. But they have to pay to access all features or functionality of the app. You can even consider making the app profitable by implementing app monetization techniques like in-app ads, native mobile apps and in-app purchases.

12) Regular Updates

You must upgrade and maintain the mobile app consistently to keep it popular and profitable in the longer run. You must evaluate the app thoroughly throughout the development process to eliminate all defects and performance issues. However, it is also important to get the bugs identified by users fixed without any delay. Likewise, the app must be updated with new features and improved performance to keep users engaged and generate revenue.

On the whole, your mobile app development strategy must focus on mobile app features to make the app successful. But you must remember that the trends in mobile app development keep changing from time to time. The emerging mobile app development trends sometimes revamp the mobile app features and functionality. Hence, you must combine the right features and latest trends to keep the app popular and profitable in the long run.