Nowadays, each mobile app must deliver optimal user experience to remain popular over a longer period of time. While developing a new mobile app, developers focus on its accessibility, functionality, performance, usability, and security to enhance its user experience. But several surveys have highlighted that most users nowadays abandon mobile apps after one time use. Hence, it becomes essential for mobile app developers to monitor the app’s performance and evaluate its user experience consistently.
The developers further need to collect user feedback and capitalize the user feedback to retain users and promote user loyalty. The user feedback helps developers to understand and evaluate the mobile app from the perspective of real users. Also, they can easily make changes to the app according to the requirements of end users. A developer can easily collect user feedback by setting up a feedback collector in the mobile app. Additionally, he can use robust in-app communication tool to gather user feedback consistently. But the developers must collect user feedback regularly to maintain the app’s popularity and profitability in the long run.
Why User Feedback Collection Should be Important for Mobile App Developers?
Understand Likes and Dislikes of End Users
While planning a mobile app, the mobile app developers always focus on the idea and concept. But to make the app popular they must understand the likes and dislikes of individual users. The likes and dislikes of individual users may differ. But the developers must collect user feedback from varying sources to understand the user’s requirements and preferences. They can even take advantage of the user feedback to make the app cater the needs of more users. The demographic and psychographic information collected based on the user feedback will further help the developers to promote the app effectively and target new groups of potential customers.
Prioritize Features and Functionality
Often developers try to include more features and functionalities in the mobile apps to enhance its user experience. But there are always chances that certain features of the app may not be used by a large number of users. The developers must evaluate the relevance of each proposed feature to meet user expectations. Likewise, they have to make changes to certain features to enhance the app’s usability and user experience. The user feedback helps developers to understand the relevance of features from the perspective of real users. Based on the user feedback received from various sources, the developers can easily prioritize the app’s proposed features and modify the features according to customer expectation.
Curtail Development Time and Cost
The developers have to put extra time and effort to include additional features in a mobile app. Likewise, the additional features also escalates the overall mobile app development cost. The developers cannot determine the relevance of proposed feature when they design and develop the app based on their inherent vision. There are also chances that the inherent vision of developers may be completely different from user requirements and expectations. The user feedback helps programmers to evaluate the relevance of proposed features. Based on the information, they can easily prioritize the features while updating the mobile app. The feature prioritization helps mobile app developers to accelerate development process and curtail development cost significantly.
Understand User Abandonment Reasons
As mentioned earlier, a large percentage of users nowadays abandon mobile apps after one use. The mobile app developers must understand why users are abandoning their mobile apps to retain the users over a longer period of time. The user feedback helps developers to understand the user requirements and expectations precisely. The developers even assess the information to identify the user experience and behaviour consistently. For instance, they can ask specific questions to end users to understand what make them behave in a particular way or abandon the mobile app. The developers can further identify the user pain points based on the negative reviews and comments posted by various users. They can easily retain end users by repairing the pain points immediately.
Promote User Loyalty
Several studies have shown the effectiveness of user feedback in retaining users and promoting user loyalty. The developers cannot evaluate the popularity of a mobile app accurately based on the reviews posted on its app store rating page. They need to collect feedback from more customers to understand the exact choices and needs of users. They can even use user feedback as a powerful tool to communicate and stay connected with the end users. When the developers work on the user feedback and make changes to the app, the users will provide feedback more willingly in features. Also, the user feedback will help the mobile app developers to retain users by working on negative reviews and repairing user pain points.
As shown by several surveys, a large percentage of users are likely to share their feedback when the developers ask. But the mobile app developers must explore ways to collect user feedback without affecting the app’s user experience. Also, they must acknowledge the user’s response and thank him for sharing his feedback. At the same time, it is also important for the developers to take advantage of the user feedback to make the app popular and promote user loyalty over a longer period of time.